Constructing a World Leisure Model with The Harlem Globetrotters – Adweek

There’s by no means been a extra thrilling time for The Harlem Globetrotters. With the inspiration of a profitable dwell occasion enterprise, bold plans are in place for brand spanking new content material and branded media ventures throughout the globe. Underneath Keith Dawkins’ newly appointed management, the basketball model has a novel alternative to achieve a completely new and various technology of loyal fans.