Since the inception of the internet in 1983, many web development tools have been introduced to simplify complex processes that would otherwise take months to finish and cost companies a great deal of money.
According to internet live statistics, over 1.5 billion websites and more than five billion active daily internet users visit multiple sites around the clock. That number is expected to grow as businesses (and website owners) offer personalized experiences to users, make their websites more user-friendly and introduce navigation that visitors prefer.
Website development has changed and is still evolving quickly. As a website owner, it’s imperative to watch out for new trends that are being introduced in the industry. Neglecting to adopt current trends might affect your website’s functionality, user experience and network. You risk falling behind your rivals and losing visitors to websites with superior user experiences and network scalability.
The best way to maintain competitiveness is to make sure your website is consistently updated, fresh and that it follows current trends. Here are eight to watch out for.
Progressive Web Apps (PWAs)
PWAs speed up website loading times and enable offline functionality in multiple applications. PWAs have already been used by businesses like Starbucks, Uber, Pinterest and Twitter to improve user experience.
It is crucial to transform web apps into PWAs, given the increased shift toward smartphones and tablets for various online functions. PWAs offer a superior user experience, increased engagement and conversion rates and lower development costs.
Motion UI
Motion UI is used to create fully responsive site designs. Motion UI enables developers to produce motion in a native app environment, and with a built-in motion, it can be used for any design project. A website needs to be appealing and offer the information a user seeks. Your target audience is more likely to notice websites that look good.
Motion UI is easy to implement as the developer doesn’t need to be an expert in JavaScript. It also assists people in finding the precise information they need and improves the effectiveness of site design.
Privacy Center
Privacy is a core component of ensuring your customers have a safe user experience when navigating your website. Privacy Center is an intuitive way of cataloging your privacy policy and notices, terms of service, cookie policy, refund policy, data subject requests and more on a single page.
Privacy Center enables users to obtain information regarding a company’s data activities from a single source without having to navigate multiple pages and scroll through endless paragraphs to identify the information they need.
Privacy Center is a growing trend for web developers as data privacy laws impose strict obligations on companies, necessitating the need to implement intuitive privacy centers that address all concerns of users.
Dark Mode
Although dark mode was first introduced in 2016, it wasn’t until 2020 and 2021 that it gained popularity as a standard practice in web building. Essentially, dark mode refers to a site’s color scheme. In other words, the website has a darker background with light-colored text and other UI elements.
Dark mode typically lessens eye strain, especially in dim lighting. When dark mode is used instead of light mode on a mobile device, it uses less battery. People with light sensitivity or vision impairments have also found it to be beneficial.
Accelerated Mobile Pages (AMP)
Accelerated mobile pages, better known as AMP, is an initiative that resulted from Google and Twitter working together to provide quicker mobile pages. Pages that are AMP-optimized load quicker, thus ranking better than pages that take more time to load. Compared to non-AMP pages, which may take up to 22 seconds to load, AMP pages do so in roughly two seconds.
In web development, AMP is a simple search engine optimization method that reduces bounce rates, adapts to any browser and doesn’t need sitemaps to be discovered by search engines.
AI Chatbots
AI chatbots are intuitive, enabling businesses to operate more quickly over voice or text chats while enhancing the consumer experience. The technology provides a more human-like experience to visitors with the help of machine learning (ML) and Natural Language Processing (NLP) that understand the user’s intent and responds accordingly. Many well-known enterprises already use AI chatbots to communicate with their clients.
Industry experts predict that AI chatbots or self-learning bots are the way of the future, and organizations can save money by using them instead of human customer support representatives, especially for simple queries and FAQs. AI chatbots are a long-term investment as they process orders, respond to users’ questions, connect them with the relevant department and quickly resolve any complaints, resulting in an improved user experience.
Voice Search Optimization
The practice of optimizing web pages to show up in voice searches is known as voice search optimization. Voice assistants and the internet of things (IoT) have helped voice recognition devices become increasingly widespread.
Google launched voice search in 2012. Since then, the market for voice search tools—such as virtual assistants like Alexa and Siri—has seen exceptional growth. The trend is only expected to grow since virtual assistants are not currently being integrated into many internet-enabled devices.
By 2023, eight billion digital voice assistants are predicted to be in use worldwide. Due to this enormous expansion, voice search optimization will become indispensable among the newest web development technologies.
Push Notifications
When users browse, push notifications—clickable pop-ups—appear before them. Companies employ this technology as a speedy route for communicating information, such as promotions and announcements. Push notifications can be integrated on any device, including laptops, cellphones and tablets.
Push notifications are an effective tool that significantly improves users’ experience, drives visitors to your website, improves click rates, aids in grabbing users’ attention and improves conversion rates. Web applications from internet behemoths like Facebook and Google already use the technology.
Conclusion
Though it has been around for decades, web development continues to innovate and improve as organizations strive to influence the future delivery of web experiences. To give your users the best experience, raise the search rating of your website and reach new heights, it is crucial to keep up with these trends.
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